ShowPro Live

Today’s supply chain industry professionals are not only looking for solutions, they are in search of partners to help them navigate these uncharted waters. The world relies on the material handling and supply chain industry to get things where they need to be. As the authoritative resource for material handling, ProMat 2021 will provide exhibitors with a unique opportunity to tell your story to practitioners looking for solutions that will streamline supply chain operations.

In many cases, getting facetime with your customers and prospects will become harder to do. But conditions that are out of your control should not diminish the importance of filling your sales pipeline. Reaching potential buyers is even more important during tough times. Expectations will need to be reimagined and total team effort will be more important than ever. ProMat 2021 is an opportunity for marketing, business development, sales, leadership and ownership to leverage the show and tell your story to the industry. ShowProLive will deliver the knowledge and content to help maximize your investment in ProMat 2021.


ShowProLive Speakers

Betsy Earle
Managing Director/Founder, Event Driven Solutions

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Jefferson Davis
President, Competitive Edge

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David Reinhardt, Ph.D
Ty Boyd, Inc.

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Mo Husseini
SVP, Design, Freeman

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ShowProLive Agenda

December 1, 2020Day One
10:00 AM – 11:30 AMProMat 2021 Health and Safety First
This live and interactive ShowPro event will review MHI safety precautions and protocols for ProMat 2021. We will perform a deep dive into all the steps being taken to ensure the safest environment for the show and all those involved.

Presenters: MHI and Partners
1:00 PM – 2:00 PMProMat 2021 Means "New" Business
Over the last 20 years, trade shows have evolved into a marketing program. In 2021, trade shows will be about finding and closing new business. ProMat 2021 will feature several brand-new opportunities for our exhibitors that are designed to maximize your presence at ProMat 2021. From new partners in lead management to a new matchmaking program, this will be the time and place to learn about all the new tools MHI our show partners are bringing to the table to help your exhibit succeed.

Presenters: MHI and Partners
December 3, 2020Day Two
10:00 AM – 11:00 AMTradeshow 101 Logistics & Operations
Tradeshow 101 will cover all the important items that go into pulling off a successful show. We will discuss budgeting, planning, logistics, operations and much more.

Presenter: Betsy Earle – Event Driven Solutions
1:00 PM – 2:00 PMTradeshow 201 Marketing & Customer Experience
Tradeshow 201 will do a deep dive into the more advanced marketing and trade show topics that will help maximize your ROI. We will cover topics like booth design, booth staffing, marketing, lead management and setting expectations in this unprecedented time.

Presenter: Betsy Earle – Event Driven Solutions
December 8, 2020Day Three
10:00 AM – 11:00 AMStorytelling
Facts tell; Stories Sell. Participants will learn how to craft a story that entertains, simplifies, inspires and compels and audience into action. A story will authentically capture your purpose in action. The ability to offer solutions by telling a well-crafted story is an invaluable investment in your career. Instructors will ensure you will be confident inserting your story into a formal presentation, a small sales meeting, and casual business conversation. Our faculty will also demonstrate how you can enhance your story by incorporating PowerPoint to create effective, professional presentations.

Presenter: David Reinhardt, Ph.D – Ty Boyd, Inc.
1:00 PM – 2:00 PMSuccessfully Marketing, Selling and Exhibiting During a Time of Crisis
To help our members rebound as quickly as possible, MHI is excited to provide a complimentary all-new web training session from Jefferson Davis, one of America’s leading experts on B2B marketing, sales and exhibiting success. If you’re ready to break free from fear and take safe, smart and prudent actions to win back your company, our industry and our country, this is a high-powered motivational and educational session you cannot afford to miss.

Presenter: Jefferson Davis – Competitive Edge
December 10, 2020Day Four
10:00 AM – 11:00 AMExperiential Exhibiting

Presenter: Mo Husseini, Senior VP of Freeman’s Design Practice
1:00 PM – 2:30 PMRoundtable with ProMat Partners (GES, Hotels, Choose Chicago, McCormick Place)
MHI and our partners are committed to making sure our exhibitors have the best trade show experience possible. Covid-19 will create new challenges and opportunities. This interactive Q&A session will be your opportunity to hear first-hand information from MHI and our partners in Chicago that make the ProMat experience happen.

Presenters: MHI and Partners

ShowPro Chats Agenda

January 6, 2021
2:00 PM - 3:00 PMMarketing Chat with Carol Miller
February 17, 2021
2:00 PM - 3:00 PMOperations Chat with GES and Melissa Auer
March 17, 2021
2:00 PM - 3:00 PMCountdown to Kickoff with Daniel McKinnon