ShowProDX

COVID-19 has disrupted business and supply chains worldwide. ProMat 2021, the supply chain industry’s premier opportunity for face-to-face business interaction, has been cancelled. Your company’s quest to find new business and strengthen relationships with existing customers can never stop. That is why MHI’s new ProMat Digital Experience, ProMatDX, will be a crucial resource to discover new business.

Today’s supply chain industry professionals are not only looking for solutions, they are in search of partners to help them navigate these uncharted waters. The world relies on the material handling and supply chain industry to get things where they need to be. As the authoritative resource for material handling, ProMatDX will provide sponsors with a unique opportunity to tell your story to practitioners looking for solutions that will streamline supply chain operations.

Obtaining meaningful facetime with your customers and prospects in 2021 is harder to do than ever before. But conditions that are out of your control should not diminish the importance of filling your sales pipeline. Reaching potential buyers is even more important during tough times. Expectations will need to be reimagined and total team effort will be more important than ever. ProMatDX is a one-of-a-kind opportunity for marketing, business development, sales, leadership and ownership to leverage a digital experience that combines storytelling using the power of AI with MHI’s vast industry reach. ShowProDX will deliver sponsors the knowledge and content to help maximize your investment in ProMatDX.

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ShowProDX Speakers

Jefferson Davis
President, Competitive Edge
 

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David Reinhardt, Ph.D
Ty Boyd, Inc.
 

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Mo Husseini
SVP, Design, Freeman
 

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ShowProDX Agenda

December 15, 2020
1:00 PM - 2:30 PMSuccessfully Marketing, Selling & Digitally Exhibiting During a Crisis

While the COVID-19 pandemic rapidly created massive changes in our lives and businesses, what hasn’t changed is the critical need to continue marketing your company, servicing your customers and selling your products and solutions. In the current business environment, your marketing, selling and digital exhibiting strategies must be adjusted and refined to survive and ultimately thrive as we come out of these challenging times.

Presenters: Jefferson Davis – Competitive Edge
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December 16, 2020
1:00 PM - 1:30 PMHow a ProMatDX Digital Exhibit Can Help Your Company During a Crisis

While the COVID-19 pandemic created massive changes in our lives and businesses, what hasn’t changed is the critical need to continue marketing your company, servicing your customers and selling your products and services. To help our exhibitors maintain brand visibility, interact and educate the supply chain community and continue to generate leads and sales, MHI pivoted ProMat 2021 to a digital event that includes digital sponsor showcases. Because digital exhibiting is a new marketing medium for most companies, we want to make sure everyone clearly understands how digital exhibits are similar to and yet very different from a live face-to-face exhibit. We are excited to provide a brand- new strategic web-training session from Jefferson Davis, one of America’s leading experts on B2B marketing, sales and exhibiting success.

Presenters: Jefferson Davis – Competitive Edge
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January 19, 2021
10:00 AM – 11:00 AMGetting Started with ProMatDX

COVID-19 has created unprecedented questions and uncertainty in 2021. With this uncertainty also comes opportunity. As leaders within your company, you know that developing and building new business opportunities cannot stop during times of crisis or instability. To answer this call, MHI created the ProMat Digital Experience (ProMatDX), a new digital event experience designed to power up manufacturing and supply chain professionals with critical access to the latest solutions they need now to improve the resiliency and agility of their operations.

Presenters: Daniel McKinnon, Carol Miller, John Paxton
1:00 PM – 2:30 PMBuilding your ProMatDX Sponsor Showcase

2021 is time for business development, sales, and executive leadership to find new business opportunities. ProMatDX combines the power of the connections, solution-sourcing and education that only ProMat can deliver with the latest digital event technology in a five-day event that will be the most important week of 2021 for the manufacturing and supply chain industry. ProMatDX will provide a unique opportunity for all stakeholders within your company. It will be the premier digital supply chain event in 2021 to find new leads, build brand awareness, and position your company as an industry leader.

Presenters: Daniel McKinnon, Carol Miller, Freeman, GRIP
January 20, 2021
10:00 AM – 11:00 AMProMatDX Marketing Kit Review & ProMatDX Q&A

ProMatDX combines the power of ProMat’s exclusive audience of manufacturing and supply chain buyers with the latest digital event and lead matchmaking technology. Exhibiting at ProMatDX is your unrivaled opportunity to showcase your solutions, connect with new business prospects and generate high-quality leads during the most important week of 2021 for the manufacturing and supply chain industry. In this session, we will walk you through the ProMatDX Marketing Kit and introduce you to some new and exciting offerings to help you meet new prospects during ProMatDX.

Presenters: Carol Miller, Daniel McKinnon, Donna Streicher, Freeman, GRIP
January 26, 2021
10:00 AM – 11:30 AMStorytelling

When asked what they do for a living, most people will respond by simply reciting the products and services they have to offer. ProMat 2021 offers the perfect venue to tell your company’s story to the world. For most people, telling a story can be a challenge – where to start, how to get there and where to take it aren’t always easy to articulate. Not everyone is born a great storyteller, and some stories are certainly better than others, but everybody can learn how to do it and everybody can create a relevant story.

Presenter: David Reinhardt, Ph.D – Ty Boyd, Inc.
1:00 PM – 2:30 PMSuccessfully Marketing, Selling & Digitally Exhibiting During a Crisis

While the COVID-19 pandemic rapidly created massive changes in all of our lives and businesses, what hasn’t changed is the critical need to continue marketing your company, servicing your customers and selling your products and services. However, marketing, selling and exhibiting strategies must be adjusted to survive and ultimately thrive as we come out of these challenging times.

Presenter: Jefferson Davis – Competitive Edge
January 28, 2021
10:00 AM – 11:00 AMHow Do We Capture a Non-Captive Audience

PromatDX is an amazing opportunity to engage with a wider audience in new ways that can drive exposure and generate really meaningful ROI for the exhibitor and marketer. But this new world brings a new set for rules on how to connect with your target audience and keep them engaged with your brand. Together, we’ll explore some of the key questions we need to answer to help build the kinds of virtual experiences that truly move then needle with your audiences and help deliver against your business goals.

Presenter: Mo Husseini, Senior VP of Freeman’s Design Practice
1:00 PM – 2:30 PMHow to Optimize Your ProMatDX Exhibit

ProMatDX will be a new digital experience like never before. A exhibit can be a cost-effective was to help maintain your company’s brand awareness, interact with customers, and generate potential new business opportunities. However, creating a booth that grabs the attention of your target audience and compels them to visit and interact with your digital content and staff requires careful thought. You must carefully analyze each of your attendee facing components and make sure they are fully optimized to provide an interactive and educational attendee experience worthy of their time.

Presenter: Jefferson Davis – Competitive Edge
February 2, 2021
10:00 AM – 11:00 AMHow to Successfully Execute a Product Demo

COVID-19 has created unprecedented questions and uncertainty in 2021. With this uncertainty also comes opportunity. Video is impactful and is the next best thing to being together in-person. And putting together a product demo for an event is far easier than most people realize.

Presenters: MHI, Freeman, WorkerBee
1:00 PM – 2:00 PMDriving Traffic and Engaging ProMatDX Attendees

The old saying “build it and they will come” does not hold true in the digital world. In this 3rd digital exhibiting success webinar series, Mr. Davis and the ProMat staff will walk you through how to put together a targeted integrated marketing plan to engage and drive the right supply chain professionals to your digital booth. Once they arrive, your staff must be ready to professionally interact in the digital world, meet visitor’s information needs and capture information rich leads with committed next action steps. You will leave this webinar focused and with the knowledge you need to prepare your staff for successfully interacting in the digital world.

Presenter: Jefferson Davis – Competitive Edge
February 4, 2021
10:00 AM – 11:00 AMHow to Successfully Execute Your ProMatDX Digital Session

ProMatDX will introduce a whole new world of opportunities for exhibitors used to in-person trade shows. This includes education seminars. The digital educational seminars will provide sponsors and attendees the ability to listen, learn and interact as if they were in the show floor theaters in Chicago.

Presenters: MHI, Freeman, WorkerBee
1:00 PM – 2:30 PMAI Attendee Matchmaking – How to Get the Most Out of GRIP

2021 is time for business development, sales, and executive leadership to find new business opportunities. Without the ProMat trade show floor, how will ‘attendees’ find and interact with your solutions amongst a sea of digital content? Where and how will you find new business opportunities in 2021? ProMatDX will provide a unique AI matchmaking opportunity for all stakeholders within your company and will deliver the premier digital supply chain event in 2021 to find new prospective clients.

Presenters: MHI, Freeman, GRIP

 

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