It’s no wonder ProMat has become the talk of the trade. MHI targets not only past ProMat attendees but also new audiences including the industry’s most influential movers and shakers through a wide array of aggressive, strategically-driven marketing tactics.
MHI will launch an integrated attendee marketing campaign targeting the manufacturing and supply chain professionals you need to see at ProMatDX. The primary focus will be to drive traffic to promatshow.com. Here, attendees can register for the event, connect and matchmake with sponsors, schedule meetings, product demos and plan their digital visit.
Feed your sales pipeline for the entire year with the high quality leads you will find only with ProMat’s exclusive audience.
Build a profile that succinctly tells your company story: Include images, product videos, social links, collateral and more. Throughout ProMatDX, attendees will be directed to the sponsor showcase to discover companies like yours and from there, they can view a product demo or request a meeting with any of your booth personnel.
Our permission-based email and e-newsletter campaigns target tens of thousands of buyers to remind them of the benefits of attendance and to drive them to register. We also use email nurture campaigns to provide them with regular updates on the latest show news. MHI also provides sponsors with customized HTML email invitations to send to your VIPs. It will link them to free registration, show information and your ProMatDX landing page.
Our messages appear in high-profile business-to-business press, where we focus on the benefits of attending ProMatDX. Many leading publications have plans for special pre-show issues and extensive post-show coverage. ProMatDX also maintains and actively engages attendees via social media sites and MHI’s blog. Sponsors can also distribute their press releases via ProMatShow.com, social media sites and RSS feeds.
Key decision makers will receive carefully-timed, targeted direct mailings explaining the benefits of attending ProMatDX and driving them to the website to register. Full-color postcards packed with important information about ProMatDX are available to all exhibitors.
ProMatDX has a print and online presence with an extensive campaign of full-page print ads and digital advertising featured in the most relevant and credible trade and business publications and their websites, in the U.S. and worldwide.
MHI also provides exhibitors with a variety of ways to promote their participation including branded and customizable digital ads and landing pages.