It’s no wonder ProMat has become the talk of the trade. MHI targets the industry’s most influential movers and shakers through a wide array of aggressive, strategically driven marketing tactics. We know our audience is digitally minded, and our marketing efforts meet them where they are. That’s why our primary focus is to drive traffic to ProMatShow.com. Here, attendees can register for the event, find updates and seek solutions to their supply chain challenges.
As an exhibitor, you will have access to several marketing advantages in the months, weeks, and days leading up to ProMat 2021. They include the following:
ProMatShow.com is always up and running, and your free promatshow.com exhibit listing lets you share news, make announcements, and generate interest in your ProMat appearance among buyers who are researching and planning their attendance.
You also have the option to upgrade your listing and create a streamlined mini-site with your company’s logo, product photos, literature, video, press releases, email contacts and web links to drive traffic to your website.
Our permission-based email and e-newsletter campaigns target tens of thousands of buyers to remind them of the benefits of attendance and to drive them to register. We also use email nurture campaigns to provide them with regular updates on the latest show news. MHI also provides exhibitors with customized HTML email invitations to send to your VIPs. It will link them to free registration, show information and your ProMat landing page.
Our messages appear in high-profile business-tobusiness press, where we focus on the benefits of attending ProMat. Many leading publications have plans for special pre-show issues and extensive post-show coverage. ProMat also maintains and actively engages attendees via social media sites and MHI’s blog. You can access media lists, place your press kits in the Press Room and conduct a press conference during the show. Exhibitors can also distribute their press releases via ProMatShow.com, social media sites and RSS feeds.
Key decision makers will receive carefully-timed, targeted direct mailings explaining the benefits of attending ProMat and driving them to the website to register. Full-color postcards packed with important information about ProMat are available to all exhibitors.
ProMat has a print and online presence with an extensive campaign of full-page print ads and digital advertising featured in the most relevant and credible trade and business publications and their websites, in the U.S. and worldwide.
MHI also provides exhibitors with a variety of ways to promote their exhibition including branded and customizable digital ads and landing pages.
MHI extends invitations to national and regional professional organizations to encourage them to hold their own special events in conjunction with ProMat. We also seek specific end-user groups to hold special events relating to their unique supply chain challenges. You can also sponsor one of our on-site show features, including the mobile show app, lanyards, entrance stairs, the HUB social network lounge or an educational session in the Knowledge Center.