[Roselle, IL, July 11] Cherry's Industrial Equipment has named Michelle Clewer to the senior leadership position of the marketing manager.
Michelle will manage the growing firm's overall marketing efforts in this role. A few of her initial challenges will include implementing ongoing updates to the company's main website, Cherryind.com and the eCommerce site, materialhandling.com, educational podcasts, and enhancing the firm's use of video for its marketing and educational efforts. Overall, to create a strong foundation for leading into 2023. 
In the interim, she served as the marketing manager at Pulse Technology in Schaumburg, marketing director at the GOA Regional Business Center in Itasca, and before that, as a marketing associate at Profile Products in Buffalo Grove. In addition, she is an accomplished illustrator and has worked with authors of children's books. 
Although the warehouse safety industry at Cherry's is new to Michelle, she is no stranger to starting over in a new environment. Michelle, a native of New Zealand and Australia, has been in the United States for over 17 years. She enjoys camping outdoors with her 14-year-old daughter, Lilly, and painting in her downtime. 
Michelle graduated with honors from Westwood College's DuPage campus in Woodridge, earning a bachelor's degree in animation. "I am thrilled to be part of the Cherry's team. My entire career has been spent in growing brand awareness, and I look forward to joining Cherry's Industrial Equipment to be a part of their ongoing growth and success."
"We are very excited to welcome Michelle to our team at Cherry's. She brings a tighter focus on customer relationship quality to our sales team and will be a great role model for our employees and is already making an immediate impact with vendors and team members who come into contact with her." John Costello, CEO Cherry's Industrial Equipment. 
About Cherry's Industrial Equipment
Founded in 1982 and located in Roselle, IL, initially to market the pallet inverter, a new piece of material-handling equipment developed to turn entire pallet loads over to safely recover and replace broken bags of fertilizer, sugar, and other dry products. However, this little "niche" product soon became a must-have for all material handlers. As a result, the Cherry's-brand inverters now touch hundreds of products daily, from Campbell's soup to lottery tickets, from ATMs to cosmetics. Cherry's product lineup, all made in America, includes Pallet inverters, Plastic pallets, 90° tippers, Roller skids, Pallet dispensers, Lifting tables, and Pallet washers. Known as a trustworthy company that sells various products, Cherry's is first and foremost an engineering company that solves workflow problems and safety issues and creates ergonomic solutions.
All future marketing and media inquiries may be directed to Michelle Clewer at mclewer@cherrysind.com or call 847-354-6140.
John Costello 

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