With a wealth of sales, application engineering and motion control experience, Moralez will lead business development activities in the southern U.S.
SAVAGE, Minnesota, Sept. 15, 2022 – Beckhoff Automation hired Sixto Moralez to serve as South Region Sales Manager. Moralez brings nearly two decades of automation industry experience, spanning engineering, sales and management, with a particular focus on motion control and robotics. He plans to use his expertise to drive Beckhoff market share across industries and lead the strong regional team to further success. Based in the Dallas area, he reports to Regional Director – West Joe Martin.
Early in his career, Moralez held applications engineering roles, including at Danaher Motion, and served as a controls engineer for Wynright Robotics. He spent the previous 11 years at Yaskawa America, Inc., starting as Regional Motion Engineer and working up to Senior Regional Motion Engineer and Latin America Sales Manager. In this role, he maximized technical and sales support resources across the Yaskawa sales and engineering team and worked with sales partners, machine builder OEMs and end users to design and implement motion solutions.
“Beckhoff continues to release captivating automation technologies, and I am excited to join a customer-focused team so invested in ingenuity and innovation,” Moralez said. “In this role, I look forward to mentoring the strong South team – as well as being mentored – while capitalizing on Beckhoff USA’s established successes. My technical background will help enhance capabilities within the team and expand awareness of our impressive software and hardware technologies.”
Moralez earned a Bachelor of Science in electronic engineering technology from DeVry University.
Beckhoff Automation is a provider of advanced and open automation solutions based upon proven technologies for customers to implement high performance control systems faster and at a lower overall cost than traditional PLC and motion control systems. Beckhoff’s “New Automation Technology” product range includes PC-based control, Industrial PCs, automation controllers, operator interfaces, I/O, servo drives and motors. With representation in more than 75 countries, Beckhoff is well-positioned to provide global sales and service to its customers. Beckhoff sales and service are handled directly, with no intermediaries involved for exceptional customer service and consultation.
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