Sponsored by Atlatl Software

  • Date Thursday, April 11, 2019
  • Time 12:00 PM - 12:45 PM
  • Location Theater E
  • Type Seminar

Presented By

Zac Cooper - Director of Sales
Atlatl Software

Christopher Beaudin - Director of Marketing
ATLATL Software


What You Will Learn

Prior to Industry 4.0, production was the bottleneck to growing a successful company and customer base. Now, the bottleneck in manufacturing is the front end sales process. Specifically, the bottleneck is an inefficient quoting process involving large, static excel spreadsheets, a cumbersome back and forth between sales, the customer, and the engineer, and multiple quote iterations. This can all be remedied with sales enablement technology. To ensure a streamlined process from customer to sales to shop floor and back to the customer, sales processes must be overhauled and aligned with current sales enablement technology. Manufacturing sales must be as advanced as the shop floors that support them. Without leveraging sales enablement technology in conjunction with shop floor process improvement, an antiquated sales process becomes the new bottleneck limiting corporate growth and stifling Industry 4.0 investment. Why spend money to improve the bottom of the production process if the top of the process (sales) is still horribly inefficient? Always remember, sales drives production.

Key Takeaways

• Understanding why sales belongs in the Industry 4.0 conversation.
• How immersive, engineering rules-driven selling is empowering the next generation of manufacturing salespeople."


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