ShowPro Logo   Mpro Logo

Powered by MHI, Wednesday, January 16th and Thursday, January 17th will feature two days of exhibitor education at the ShowPro Live Exhibitor Workshop for ProMat 2019. This FREE event is limited to the first 200 registrants, so do not delay. Hyatt McCormick is offering discounted room rates of $102 to ProMat MHI ShowPro Live attendees.

In addition, attending MHI ShowPro Live will earn your company five (5) MHI Loyalty Points for the 2019 calendar year.

Register for Free   Hotel Reservations  


  • Show Operations Lunch and Learn with GES
  • New Exhibitor Onboarding
  • Trade Show 101
  • Trade Show 201


  • Maximizing return on trade show PR opportunities
  • Content Marketing
  • Experiential trade show marketing
  • And much more…

Gain practical ideas, knowledge and skills to help maximize ROI at industry trade shows and beyond.

ShowPro Agenda

Wednesday, January 16, 2019

12:00-1:00 PM Show Operations Lunch & Learn with GES
1:00-2:00 PM New Exhibitor Onboarding Program Introduction – Jefferson Davis
2:10-3:10 PM Trade Show 101 – Jefferson Davis
3:20-4:20 PM Trade Show 201 – Jefferson Davis
6:30-9:00 PM ShowPro Live Networking Reception @ Chicago’s Keiser Tiger Gastropub
You’ve seen the sport of Curling in the Olympics! Now you can try it. MHI invites you to join in on an evening of curling fun and networking at the ShowPro Live Networking Reception Wednesday evening from 6:30pm-9:00pm at Chicago’s Kaiser Tiger Gastro Pub where the summer biergarten becomes a winter curling court!

Thursday, January 17, 2019

7:30-8:30 AM Breakfast
8:30-9:30 AM Maximizing Return on Trade Show PR Panel Discussion – Hosted by Carol Miller
9:40–10:40 AM Content Marketing for Customer Experience – Carla Johnson, Type A Communications

How smart brands build intelligent customer experiences that drive revenue

We’re splendid at telling people we’re wonderful, better and different. We write case studies. We gather testimonials. We’re pumping out videos like Hollywood producers. But what if we made our actions speak louder than words? What if we stopped telling people how great we are, and started showing them instead?

Amazing things happen when smart businesses create intelligent customer experiences. Experiences that look more like a five-star concierge than a manufacturer.

In this refreshing hour-long presentation, best-selling author and marketing executive Carla Johnson will teach us the secrets smart businesses use to avoid hollow marketing promises and, instead, inspire remarkable experiences for audiences. You’ll learn how to create amazing interactions that inspire your prospects at every touchpoint. She’ll show you how to create a customer-first marketing mindset. You’ll walk away ready to deliver unique interactions that show buyers you mean business.

It’s time to start showing people we’re different.
10:50-11:50 AM Create an Engaging Experience – Marlys Arnold, ImageSpecialist
12:00-1:00PM Networking Lunch
1:00-2:00PM Return On Audiences – How Content Marketing Transforms Trade Show Marketing Into A Media Business – Robert Rose, Content Marketing Institute


Carla Johnson, International speaker, best-selling author and world-renowned storyteller
Over the last two decades, Carla has helped architects and actuaries, executives and volunteers, innovators and visionaries leverage the art of storytelling to inspire action through amazing experiences. Her work with Fortune 500 brands set the stage for the latest of her seven books. Experiences: The 7th Era of Marketing sets the benchmark for a powerful new way for marketing to create value for businesses. Consistently named one of the top influencers in B2B, digital and content marketing, Carla regularly challenges conventional thinking.

Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation.

Marlys Arnold, ImageSpecialist
With a degree in English and journalism, Marlys Arnold worked for three and a half years as a reporter for the Kansas City Star before launching out with her own business.

Combining her image expertise with real-world marketing experience, Marlys teaches how to 'Maximize Your Trade Show Results'. She has not only been a trade show exhibitor, but has also organized several expos and events, including a self-improvement retreat for women. Her unique perspective of the trade show industry from many angles allows her to share new insights with both beginning and experienced exhibitors.

Robert Rose, Content Marketing Institute
For more than 25 years, Robert has helped marketers tell their story more effectively through digital media. Over the last five years, Robert has worked with more than 500 companies, including 15 of the Fortune 100. He’s provided strategic marketing advice and counsel for global brands such as Capital One, NASA, Dell, McCormick Spices, Hewlett Packard, Microsoft, and The Bill & Melinda Gates Foundation. Robert is the founder and chief strategy officer for The Content Advisory, the education and consulting group for The Content Marketing Institute.

Robert’s third book – Killing Marketing, with co-author Joe Pulizzi has been called the “book that rewrites the rules of marketing”. His second book – Experiences: The Seventh Era of Marketing is a top seller and has been called a “treatise, and a call to arms for marketers to lead business innovation in the 21st century.” Robert’s first book, Managing Content Marketing, spent two weeks as a top ten marketing book on and is generally considered to be the “owners manual” of the Content Marketing process.

Jefferson Davis, Competitive Edge
President of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.

His mission is achieved by challenging companies to re-evaluate limiting perspectives about exhibiting and focusing them on precision execution of critical exhibiting success factors.

Jefferson's Tradeshow Turnaround philosophy and practices are the exposition industry's definitive guide to quickly turning tradeshows from "expensive appearances" to "productive, profitable investments." His services have helped clients generate over $650,000,000 in combined results.


MODEX 2020 Space Draw

DEADLINE to participate: 5:00 PM EST on Friday, November 30, 2018

The Exhibit Space Draw is your first opportunity to secure a booth at MODEX 2020. The MODEX 2020 Space Draw will be conducted by phone and online the week of December 10, 2018. In order to participate in the Space Draw and reserve your space for MODEX 2020, MHI must receive your lease and 10% deposit prior to 5:00 PM EST on Friday, November 30, 2018. Space Draw appointment days and times will be released to participants on December 5, 2019 once the participants and rankings have been determined. Please visit for more information or submit your lease now at



The Hyatt McCormick Hotel is offering discounted room rates of $102 to MHI ShowPro attendees.

Book Online

Call the hotel directly at 402-593-6018 and reference the MHI/ProMat 2019 ShowPro event.