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Judi Baker Neufeld
Judi Baker Neufeld is the founder of TradeShows Plus!. Judi is dedicated to helping companies achieve effective, measurable results in the trade show and event environment. She knows the importance of creativity, integration and accountability for the trade show function. TradeShows Plus! was created in 1996 to provide these highly specialized services in order to support the trade show marketing needs of organizations looking for enhanced performance and a means to measure the success of their programs.

Richard Norby
Richard Norby is Vice President of Creative Services and Senior Creative Director for Live Marketing, a full-service tradeshow and events agency that helps our clients increase sales and market penetration by bringing their brands and messages to life at tradeshows, events, meetings, road shows, mobile tours and more.
Richard brings over 18 years of experience in tradeshow marketing, along with a unique blend of creativity, teaching experience, and technical expertise to seminars he conducts for EXHIBITOR learning events, the Trade Show Exhibitors Association, the Healthcare Convention & Exhibitors Association and the Corporate Event Marketing Association.

Jefferson Davis
Jefferson Davis is President of Competitive Edge, a Charlotte, NC company that provides exhibit marketing, consulting and staff training services. Since 1985, Mr. Davis has personally invested in over 200 tradeshows, researched the exhibiting strategies of successful exhibitors and developed practical, process based approaches to remove the barriers standing between exhibitors and results.
Since 1991, he's developed a reputation as “the tradeshow turnaround artist” because of his unique ability to help companies convert tradeshows from “expensive appearances” to “profit centers.” His consulting and training services have helped clients generate over $500,000,000 in measurable revenue from their tradeshow investments.
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