Media Guide
Pre-Show | At The Show | Post Show
Trade shows provide the perfect opportunity to increase your company's exposure to the trade press. Through this exposure, you can inform your target customers that you'll be exhibiting at ProMat 2011 with new products and/or services, as well as obtain
editorial coverage for your company and its products/services after the Show.
Publications have a limited amount of editorial space. Publication of your company's news is not guaranteed. Make sure your news release, press kit and/or press conference is newsworthy, concise and relevant to the editors/writers you are trying to reach. Get to the news item quickly; include a photo/slide or digital files (text file of your press release and high resolution graphics*) if possible. Include contact information so they can reach you if there's a question. Follow up personally with key members of the press. Remember - trade press at the Show are extremely busy and on tight schedules. Don't waste their time with press conferences and interviews that are not newsworthy to them and their audience.
*What is a high-resolution graphic? For print, the ideal is 300 dpi. Most publications accept .tiff and .eps files at that resolution. You can also save as a jpeg at "high resolution." If you don't have the graphic in high resolution, try sending a 72 dpi jpeg as big as you can get it (around 8 by 10 inches).
News Releases - Write, edit, and distribute your company news releases. Content may include new product/innovation announcements, personnel releases, new contracts, reseller programs, Show promotions, etc. Send releases out to appropriate members of the press and post your press releases on promatshow.com in your Showcase Listing and in the Online Press Room. If you don't have an Online Showcase, you can post your press release on the MHIA.org Website by emailing it to Carol Miller at
.
Article Pitches - Develop an article pitch letter (story profile/summary) formatted for electronic distribution or as an insert for your press kit. Arrange and conduct press interviews with key company executives and customers.
Press Lists - Update or custom-develop your press list. MHIA makes their press database available to all exhibitors at promatshow.com exhibitor promotions. Then click on press/media relations. This is a great starting point to develop your custom list. The database includes publication, address, editorial contacts, telephone numbers, fax numbers, and email addresses.
Press Conferences and Briefings - If you have a new product development or a news worthy announcement regarding your company, schedule a press conference through MHIA and invite the trade press to attend. Schedule on-site meetings for the purpose of demonstrating new products and pitching article ideas. MHIA will provide by request a list of pre-registered editors and can assist you in scheduling your press conference.
As an exhibitor, you may reserve time in the press conference room in the show hall for any media event. Call MHIA Marketing at 704-676-1190, toll-free, 800-345-1815, or email
to reserve the room. The room is reserved at no charge on a first-come, first-serve basis and is set-up classroom style for up to 50 people. All A/V and catering requirements are the responsibility of the exhibitor and must be ordered in advance. If you prefer to hold your press conference or media event in
your booth, call to include your event on the Show Schedule of Events that will be mailed to the press before the Show and posted in the Press Room. Your conference will also be posted in the ProMat 2011 Online Press Room.
Develop a Press Information Kit for the Press Room - Include news releases and background information on your company and products, photos, digital photo and release files, multimedia CD's, etc. Ship 50 press kits to the ProMat 2011 Press Room for display and ship another 50 to your booth to use on the Show floor.
On-Site Representation - Meet personally with contributing writers and editors at your booth. Deliver and replenish press information kits to the press room, conduct press conferences and briefings, identifying editorial opportunities and pitch article
ideas.
Show Daily Advertising - Don't forget to include the Show Daily published by Modern Materials Handling in your PR plan. Contact them at 800-367-9357.
Article Pitching - Follow up with select editors after the Show to discuss editorial guidelines, procedures and deadlines for submitting article ideas and images.
Article Development and Placement - Arrange interviews with key company executives and/or customers, develop story profiles (case histories, technology articles, company profiles, guest columns, etc.), prepare and edit article drafts, stage photography, maintain press contact, and secure editorial placements.
Contributions to Feature Articles - Maintain press contact, identify editorial opportunities, arrange interviews with key company executives and/or customers, and oversee story accuracy-checks.
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