Attendance Promotion

For more than a year before the Show, MHI promotes ProMat 2013 and ProMatShow.com through an integrated marketing plan that includes print advertising, targeted direct marketing, electronic media and public relations. MHI is aggressively promoting ProMat 2013 to more material handling and logistics buyers than ever before. Communications will be targeted to the buyers' specific product and Solution Center interests.

Direct Mail Campaigns
Hundreds of thousands of key decision makers will receive up to three targeted direct mailings - encouraging them to attend ProMat 2013 and visit ProMatShow.com before and after the show.

Print and Web Advertising
ProMat 2013 will reach millions of readers with four-color ads and banner ads featured in the largest, most credible trade and business-to-business publications and web sites in the U.S. and throughout the world.

E-Mail Marketing
A series of permission-based e-mail campaigns will target tens of thousands of buyers reminding them of the benefits of attending ProMat 2013. In addition, ProMat 2013 registrants will be regularly updated on the latest show news.

Public Relations and Social Media
A targeted public relations program aimed at the leading business-to-business press will focus on the benefits of attending ProMat 2013. Leading publications currently have plans for special pre-show issues and extensive post show coverage. ProMat 2013 will also be promoted on social media sites Twitter, LinkedIn, Youtube, and Facebook.

Special End-User And Association Events
MHI is extending invitations to national and regional professional organizations encouraging them to hold their own special events in conjunction with ProMat 2013. In addition, specific end-user groups will be targeted to attend and hold special events that relate to their material handling and logistics challenges.

Enjoy Exclusive On-Line Exposure
ProMatShow.com is the source for material handling and logistics buyers year round. Hundreds of thousands of buyers are expected to visit ProMatShow.com seeking solutions to their manufacturing, warehousing, distribution, assembly, logistics and IT challenges. When you exhibit at ProMat 2013, you boost your exposure through your company's virtual exhibit on ProMatShow.com before, during and after the show. Exhibitor news will also be featured on social media sites Twitter, LinkedIn, and Facebook.

Nothing adds greater long-term value to your company than branding your product or service - making your company instantly recognizable with reliable quality and value. By exhibiting at ProMat 2013, you differentiate your company from the competition while increasing your Web visibility and image in a global industry.