For more than a year before the Show, MHI promotes ProMat 2013 and ProMatShow.com through an integrated marketing plan that includes print advertising, targeted direct marketing, electronic media and public relations. MHI is aggressively promoting ProMat 2013 to more material handling and logistics buyers than ever before. Communications will be targeted to the buyers' specific product and Solution Center interests.
Direct Mail Campaigns
Hundreds of thousands of key decision makers will receive up to three targeted direct mailings - encouraging them to attend ProMat 2013 and visit ProMatShow.com before and after the show.
Print and Web Advertising
ProMat 2013 will reach millions of readers with four-color ads and banner ads featured in the largest,
most credible trade and business-to-business publications and web sites in the U.S. and throughout the world.
A series of permission-based e-mail campaigns will target tens of thousands of buyers reminding them of the benefits of attending ProMat 2013. In addition, ProMat 2013 registrants will be regularly updated on the latest show news.
Public Relations and Social Media
A targeted public relations program aimed at the leading business-to-business press will focus on the benefits
of attending ProMat 2013. Leading publications currently have plans for special pre-show issues and
extensive post show coverage. ProMat 2013 will also be promoted on social media sites
Twitter, LinkedIn, Youtube,
Special End-User And Association Events
MHI is extending invitations to national and regional professional organizations encouraging them to hold their own special events in conjunction with ProMat 2013. In addition, specific end-user groups will be targeted to attend and hold special events that relate to their material handling and logistics challenges.
Enjoy Exclusive On-Line Exposure
ProMatShow.com is the source for material handling and logistics buyers year round. Hundreds of thousands of
buyers are expected to visit ProMatShow.com seeking solutions to their manufacturing, warehousing, distribution,
assembly, logistics and IT challenges. When you exhibit at ProMat 2013, you boost your exposure through your
company's virtual exhibit on ProMatShow.com before, during and after the show. Exhibitor news will also be
featured on social media sites Twitter, LinkedIn,
Nothing adds greater long-term value to your company than branding your product or service - making your company instantly recognizable with reliable quality and value. By exhibiting at ProMat 2013, you differentiate your company from the competition while increasing your Web visibility and image
in a global industry.
Features of ProMatShow.com:
- Exposure to hundreds of thousands of buyers via your free on-line listing
- Enhanced on-line Showcase listings with product photos, streaming video, e-mail, Web links, news releases and literature downloads that drive traffic to your Web site
- Advertising via on-line searches by products and services, agenda planners and product spotlights
- Exposure that gets your company included on attendee agenda planners
- Free attendee on-line registration
- Show news and travel information
- Educational conference details
- My Show, show management and matchmaker services