For more than a year before the expo, MHI will promote ProMat 2017 through an integrated marketing plan
that includes print and online advertising, targeted direct marketing, electronic media, social media and public relations.
Direct Mail Campaigns
Hundreds of thousands key decision-makers will receive targeted direct mailings – encouraging them to attend ProMat 2017
and visit promatshow.com before and after the show.
Print and Online Advertising
ProMat 2017 will reach millions of readers with four-color and banner ads featured in the largest, most credible trade and
business-to-business publications and Web sites in the U.S. and throughout the world.
A series of permission-based e-mail and e-newsletter campaigns will target tens of thousands of buyers reminding them of the benefits of attending
ProMat 2017. In addition, ProMat 2017 registrants will be regularly updated on the latest show news.
Public Relations and Social Media
A targeted public relations program aimed at the leading business-to-business press will focus on the benefits of attending ProMat 2017.
Leading publications currently have plans for special pre-show issues and extensive post-show coverage. ProMat 2017 will also be promoted on
social media sites Twitter®, LinkedIn®, YouTube®
MHI is inviting national and regional manufacturing, distribution and supply chain organizations encouraging them to hold their own events and conferences in conjunction with
ProMat 2017. In addition, specific end-user groups will be targeted to attend and hold meetings that relate to their industries' challenges.
Enjoy Exclusive Online Exposure
Hundreds of thousands of buyers are expected to visit promatshow.com year round, seeking solutions to their supply chain challenges.
When you exhibit at ProMat 2017, you boost your exposure through your company's exhibitor listing on
promatshow.com, before, during and after the show.