For more than a year before the expo, MHI will promote
ProMat 2015 and ProMatShow.com through an integrated marketing plan that includes print and
online advertising, targeted direct marketing, electronic media, social media
and public relations.
Direct Mail Campaigns
Hundreds of thousands key decision-makers will receive
targeted direct mailings - encouraging them to attend ProMat 2015
and visit ProMatShow.com before and after the show.
Print and Online Advertising
ProMat 2015 will reach millions of readers with four-color and banner ads featured in the largest, most credible trade and
business-to-business publications and Web sites in the U.S. and throughout the world.
A series of permission-based e-mail and e-newsletter campaigns
will target tens of thousands of buyers reminding them of the
benefits of attending ProMat 2015. In addition, ProMat 2015 registrants
will be regularly updated on the latest show news.
Public Relations and Social Media
A targeted public relations program aimed at the leading
business-to-business press will focus on the benefits of
attending ProMat 2015. Leading publications currently have plans
for special pre-show issues and extensive post-show coverage.
ProMat will also be promoted on social media sites Twitter®,
LinkedIn®, and YouTube®.
MHI is inviting national and regional manufacturing,
distribution and supply chain organizations encouraging
them to hold their own events and conferences in conjunction
with ProMat 2015. In addition, specific end-user groups will be
targeted to attend and hold meetings that relate to
their industries' challenges.
Enjoy Exclusive Online Exposure
Hundreds of thousands of buyers are expected to visit
ProMatShow.com year round, seeking solutions to their supply chain challenges. When you exhibit at
ProMat 2015, you
boost your exposure through your company's virtual exhibit on
ProMatShow.com, before, during and after the show.